Every business owner/retailer sets up an online store with an objective to earn more revenues. To boost revenues, you need to focus on improving your conversion rates. It is because increased conversion means more sales, which in turn generates more revenue.
For better conversions, you need to create beautiful and engaging online store that can help you drive more web traffic. Magento is one of the dominating eCommerce solutions offering a ton of themes and plugins to let you create a brand new online store in minutes. No matter what you are selling in your online store, there are loads of features for everything.
Let’s highlight some of the overwhelming features of Magento:
• Simple and intuitive user interface
• Select a ready-made theme for your site, or customize the design from scratch as per your demand.
• Easy integration with MailChimp and other programs
• Display multiple photos of products
• Easy to manage metadata descriptions
• Use inbuilt international currency interfaces
• Seamless order tracking
• Multiple payment options
• One-page checkout integration and a lot more.
Although Magento offers a host of benefits, you need to follow some useful Magento tips that can improve the sales of your online store and grow your operation scale in the global market. Here, in this post, we will light upon the key tips that will boost your online sales and take your business to the next level.
Sales and Marketing Tips for your Magento e-store
1. Mobile-ready design
As a Magento user or web designer, you should create an online store that works seamlessly on multiple devices and mobile platforms. Create a mobile-optimized e-store means you are generating over 30 percent of web traffic from mobile devices. This adds a great value to your conversion rates. So, optimize your site for different mobile devices and screen size.
2. Master search functionality
After installing the Magento CMS, you can personalize your online store to allow your visitors to use the search functionality to locate and compare desired products in a long run.
3. Create visually-appealing homepages
Magento offers a ton of advanced marketing tools that can help you generate more sales quickly and easily. But for more effective results, you need to create a completely new, attractive and appealing homepage that can drive more web traffic to your site.
Make sure that you homepage contains all the necessary stuffs that can encourage visitors to stay on your site longer. This will increase the flow of web traffic of your site and also boost your sales.
4. Create quality blogs
Blogs play a vital role in promoting your online products and services across different web platforms. So, create blogs to promote your goods and services to your potential customers. But ensure that you create unique and quality content that inspires people about your products and encourages them to buy from your site.
5. Use Social media platforms
The best and most effective online marketing technique is the use of social media platforms. You can share your content, products and services on multiple social media sites, including Facebook, Twitter, Pinterest, Stumble Upon, Google +, etc to drive a large chunk of traffic from their websites. With the power of well-executed social media campaigns, you can drastically improve your conversion rates.
6. Exhibit special offers
Playing with the mind of potential customers is a great marketing trick. You can showcase jaw0dropping special/sales offers on the homepage of your Magento store.
We all love discounts, coupons and special offers, so hold that nerve and encourage customers to your site by displaying them special purchasing incentives.
7. Update the featured products section weekly
Magento allows merchants and businesses to display featured products to engage more and more customers. The featured products section on your online store plays a crucial role in determining the user engagement, so make sure you regularly update this section with different products. Show off variety of products you are offering on you store.
8. Promote bulk pricing
The web customers make the decision of buying a product online within a blink of an eye. You never know when they plan to make a huge purchase from your store. Magento web stores allow you to publicize bulk pricing with clarity. This means you won’t miss closing the occasional big transactions by concentrating closely on a plenty of small transactions.
9. Email Marketing
Email marketing is one of the most dominating online promotional techniques that can help you get more traffic, which in turn increase the conversion rates of your site. Once again, Magento offers a variety of options that allows visitors to sign up for addition on your email list.
There are various extensions for Magento that lets you update email list by encouraging visitors to sign up and subscribe for your services. Plus, the healthy email list of members showcase that your company possesses an impressive sales base.
10. Update your blog on a regular basis
If you want to generate more sales, you need to keep your blogs updated on a regular basis. Web visitors love fresh, new and informative content, so offer your visitors a reason to keep coming back to your site to read your content. This will help you drive more traffic and also improve the sales.
There is no doubt that Magento is an ideal platform for building highly-interactive online stores. But for effective marketing, you need to consider some of the best online promotional tactics for your Magento store.
With the help of the above marketing tips, you can improve the sales of your online store and expand the scale of operations across the globe.
Maggie Sawyer is a Magento Developer by profession and writer by hobby. She works for Markuphq Ltd., a leading offshore web development company that provide the best psd to magento conversion services to global clients. Connect with her on Google+ and Twitter.